Digital growth,
coastal context.
Practical digital marketing for SMEs, hotels, restaurants and NGOs on the Kenya Coast, written by someone who lives and works here.
Featured
Why Watamu Hotels Keep Losing Direct Bookings (And How to Fix It)
Most hotels in Watamu are generating revenue for Booking.com, not for themselves. Here are the 5 specific changes that shift the balance back in your favour.
Local SEO for Watamu Businesses: The Complete 2025 Guide
If your business doesn't appear on Google Maps and page 1 for searches in Watamu, you're invisible to the customers who matter most. Here's how to fix that in 30 days.
All articles
5 Digital Marketing Mistakes Killing Kilifi County Businesses
After auditing dozens of local businesses, these are the most common (and most costly) digital mistakes I see. Are you making any of them?
How Watamu Restaurants Can Turn Social Media Followers Into Reservations
Thousands of likes and still empty tables on a Tuesday? This is the exact funnel I built for Chef Joshua, and how you can replicate it.
Website or Instagram: What Should Your Watamu Business Invest In First?
Both matter. But the order matters more. Here's the framework I use to decide what every coastal business should build first, and why.
How to Set Up and Optimise Your Google Business Profile in Watamu
A fully optimised Google Business Profile is the single fastest way to get found by local customers. Step-by-step guide with screenshots.
Why Your NGO in Kilifi County Is Invisible Online (And What It's Costing You)
Conservation and development organisations doing excellent work but attracting almost no online attention. Here's the digital infrastructure you're missing.
WhatsApp Marketing for Small Businesses in Kenya: A Practical Guide
WhatsApp is Kenya's most-used messaging platform. Here's how to turn your business WhatsApp into a structured lead nurturing and conversion tool.
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